
TBC: Early Signals That Matter to Investors
In this episode, we'll talk about green flags—the little things founders say or do that quietly leave a strong impression on investors. I share a story about a first-time founder at one of our events who said two things that really stood out. They weren’t flashy, but they revealed a surprising level of maturity... and they’re the kind of signals that stick.
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TBC: Valuations, SAFEs & Convertible Notes Explained
In this episode of The Back Channel, Jason tackles the often misunderstood concept of valuation caps in fundraising.
He walks through what a valuation cap is, how it works, and its role in SAFE agreements and convertible notes.
Jason explains how these caps affect the conversion of investments into equity during future funding rounds, and covers the difference between pre-money and post-money valuation caps.
The goal is to help founders better grasp the math behind the numbers, so they can navigate their fundraising with more clarity and confidence.

TBC: Revisiting Post-Money vs Pre-Money Cap SAFEs
In this episode of The Backchannel, we revisit a fundamental topic that every founder should understand: post-money cap SAFEs and their implications. Starting with a refresher on the basics of post-money versus pre-money valuations, the discussion then moves into how these financial instruments impact founder ownership and why they can be tricky. Listeners will gain insights into the dynamics of post-money caps, particularly the hidden complexities that can affect a company’s valuation during fundraising. Whether you’re a new founder or just need a refresher, this episode sheds light on the often misunderstood aspects of post-money caps and offers practical advice for navigating them. Listen in to better understand how to protect your stake in your company.

TBC: Investor Lists & Launching a Fundraise (HOW TO)
In this episode of The Backchannel, Jason dives into one of the most overlooked yet essential tasks in fundraising: building your target investor list.
He breaks down why so many founders avoid this work—it’s time-consuming, tedious, and can be confusing. But also emphasizes its importance and offers a step-by-step guide on how to tackle it effectively.
From researching top-down and bottoms-up investor lists to mapping out connections and crafting the right emails, Jason covers it all. He also shares tips on how to stay organized and maintain momentum throughout the process.
Whether you’re overwhelmed by the idea of reaching out to investors or just need a solid strategy, this episode has the actionable advice you need to get started.

TBC: What Do Pre-Seed & Seed Rounds Look Like in This Market?
In this episode of The Backchannel, we dive into a topic that’s been on a lot of founders’ minds: the difference between pre-seed and seed rounds in today’s shifting market.
We explain how the definitions and expectations for these funding stages have evolved, especially after the wild fluctuations caused by events like ZIRP and the SVB collapse.
We break down what VCs are now looking for in pre-seed deals and seed deals in the current market.
We also address common questions, like whether you can use the same pitch deck for both rounds and the role of institutional investors in pre-seed funding.
Listen to the full episode to hear more!

TBC: Why You Need Deadlines for Your Raise
In this episode of The Backchannel, the focus is on the critical role deadlines play in successful fundraising efforts. Deadlines can create a sense of scarcity and urgency, helping founders manage and control the fundraising process more effectively. By setting clear deadlines for meetings and feedback, founders can signal to investors that there are other interested parties and maintain a balance of power. Additionally, using deadlines tactfully, combining firmness with politeness, ensures they are respected without appearing overly aggressive. Deadlines also help investors prioritize opportunities, ultimately benefiting both parties. Applying the concept of deadlines beyond fundraising can improve overall efficiency and effectiveness.

TBC: How To Show VCs Traction
In this episode of The Back Channel, we explore a critical topic for founders: showcasing traction to VCs.
Jason does another mailbag answering questions submitted by founders worldwide, exploring topics like how macroeconomic conditions impact investor targets, the importance of presenting meaningful metrics, and strategies for highlighting your unique traction.
We also discuss key red flags to avoid and tips on effectively presenting growth without setting unrealistic expectations.
Listen in for actionable insights and advice to enhance your fundraising efforts!

TBC: Answering Founders Questions About The Fundraising Process
In this episode of The Backchannel, we revisit a popular topic among founders: how to create efficient fundraising processes.
We address several questions submitted by founders, exploring various aspects of the fundraising journey.
Our discussion covers strategies for improving investor outreach, managing communications, and maintaining momentum throughout the process.
We also touch on common challenges founders face and offer general advice on approaching investor interactions.
This Q&A format allows us to provide targeted insights on the specific concerns many founders have when it comes to fundraising efficiently.
If you have questions for us that you want answered in a future episode, make sure to send us an email or shoot us a DM on any of our socials!

TBC: How Do I handle Inbound Interest From VCs?
In this episode, we're tackling an important startup scenario: unexpected VC interest. We'll be answering a question Jason received from a founder who received an out-of-the-blue email from an investor. We'll also some practical tips on how to handle these situations smoothly, including ways to maintain control of the conversation and your timeline, the benefits of not immediately jumping into fundraising mode, how to research potential investors, and what to prepare (spoiler: less than you might think) for initial meetings. Plus, we'll give you some pointers on transitioning from casual chats to formal fundraising when you're ready. Whether you're new to the startup world or a seasoned pro, this episode has some valuable insights you can put to use.

TBC: 5 Controversial Fundraising Ideas
In this episode of The Back Channel, we dive into five thought-provoking strategies to elevate your fundraising game while challenging existing advice.
We explore concepts like pitch deck templates, riskiness of your idea, seeking rejection, tiering investors, and fundraising preparation.
Join us as we challenge norms and empower you to refine your fundraising tactics effectively.
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